Modular pricing that respects your volume
Buy what you need and scale when you're ready. No opaque bundles, no carrier markups, just clear operational pricing.
Custom website builds
Core Essentials is a flat rate. Larger builds start from the price shown and are quoted by scope (pages, calculators, and SEO). A deposit starts design, and the remaining balance is set by your final scope and due at launch. Payment plans available.
Core Essentials
Flat-rate build · launched in ~4 weeks
$1,450 one-time, or $495 down + $179/mo for 6 months.
For single-location contractors, home-service companies, and transport operators replacing a slow, bloated, outdated site with a fast, lean one.
- 1 to 3 custom pages
- Top-tier Google speed optimization
- Built lean, no bloat or unused plugins
- Instant lead alerts to your inbox
- Mobile- and tablet-perfect layout
- SEO foundation
- Automated spam & contact-form protection
- 60 days of launch support
Professional Website
Variable rate · launched in ~4 weeks
Payment plans available after consultation.
A stronger build for growing fleets and contractors that need more pages, better conversion structure, and steady local search visibility.
- 5 to 7 custom pages
- Interactive quoting & pricing calculators
- Maximum speed & performance setup
- Instant lead alerts to your inbox
- Advanced Google search tuning
- Local competitor research
- Conversion-focused service pages
- 60 days of launch support
Premium Growth Website
Variable rate · custom timeline
Payment plans available after consultation.
For businesses that need more than a standard site: advanced search, customer portals, automated review displays, filtering, or industry calculators.
- Fully custom page architecture
- Database, search, or custom filtering
- Automated customer review displays
- Premium security & automatic backups
- Automated email for customer inquiries
- Custom lead-capture workflows
- Priority support & maintenance
- 60 days of launch support
Lead system pricing
Capture more leads, respond faster, and keep opportunities from slipping through the cracks. Start with a lead response system, add AI call handling, or choose ongoing management to keep your CRM, automations, and campaigns performing. Each system is configured around your business, team, lead volume, and sales process.
Lead Response System
- Missed-call text-back activation
- Instant web-form SMS and email loops
- Custom CRM pipeline
- Direct routing and team-alert lines
- Mobile CRM onboarding and training
- Lead and deal-source dashboard
- Automated lead-status nurtures
- SMS registration and compliance setup
- 30 days of post-launch adjustments
AI Receptionist
- Voice agent trained on your brand
- Custom greeting, tone, services, and FAQs
- Conditional call forwarding
- Your CRM or Google calendar integration
- Urgent-call live-transfer thresholds
- Call transcription and lead summaries
- Captures name, phone, address, scope
- Monthly conversation review and tuning
Managed Growth
- CRM, workflow, and pipeline monitoring
- Automated review request monitoring
- Quote and estimate follow-up automation
- Up to one reactivation campaign per quarter
- Contact segmentation and database cleanup
- Monthly lead and conversion reporting
- Up to 1 hour of system changes per month
- Automation, deliverability, and integration checks
How lead systems work
How pricing is built
Each system has an implementation fee, an ongoing platform and support fee, and usage charges for calls, texts, email, and AI. Starting prices are shown above. Your exact quote is confirmed after a free systems audit, based on lead volume, business complexity, integrations, and routing requirements.
If something breaks on a managed plan
An active monthly plan includes troubleshooting and repair for the forms, workflows, routing rules, calendars, pipelines, and integrations we built, when the cause is our configuration or our work. There is no extra charge for that.
If you are setup-only
Every build includes a 30 day workmanship warranty from launch, during which we correct configuration errors in the system we implemented at no charge. After that, monitoring, repairs, changes, and support need an active monthly plan or are billed separately.
What is not a workmanship failure
Third-party platform outages, carrier filtering, changes you make to your accounts, expired subscriptions, disconnected integrations, changed passwords, platform policy changes, and external API changes. We will help diagnose these, but development or third-party charges may apply.
Messaging and consent
Business texting requires carrier registration before it can send, and registration and per-message fees are billed separately from setup and support. You are responsible for obtaining genuine consent from your contacts and for how the messages are used. Carriers can filter or reject messages for reasons outside our control, so message delivery cannot be guaranteed.
Included change time
Managed Growth includes up to one hour of system changes per month. Unused time does not roll over. New integrations, major workflow builds, and new campaign creation are quoted separately.
Hosting & care plans
Every live site needs hosting. Keep yours fast, secure, and updated, or transfer to your own account any time.
Managed Hosting
- Managed website hosting
- SSL certificate management
- Automated uptime monitoring
- Contact form monitoring
- Source code and deployment version history
- Restore to the most recent stable version
- Hosting and deployment troubleshooting
- Email support
Website Care
- Everything in Managed Hosting
- Up to 30 minutes of website edits each month
- Monthly functionality review
- Form submission and broken link checks
- Mobile and desktop performance review
- Backup and deployment verification
- Repair of faults in work we built or deployed
- Response within 2 business days
Website Care Plus
- Everything in Website Care
- Up to 60 minutes of edits or support each month
- Contact form and lead path testing
- Google Search Console indexing review
- Sitemap and robots.txt review
- On-page SEO review
- One content update or Google Business Profile post
- Response within 1 business day
Hosting requirement: all active sites need either a FergusonHQ hosting/care plan or a transfer to your own hosting account. Websites need hosting to stay online.
What happens when something breaks
Most care plans are vague about this, which helps nobody. Here is exactly what we fix under your plan, what we investigate and then quote, and what sits outside a monthly fee.
Included in your plan
On an active Website Care or Website Care Plus plan, we diagnose and repair these at no extra charge.
- A deployment we made causes an error
- A page or component we built stops working
- The latest deployment needs to be rolled back
- A configuration under our control is wrong
- A contact form fails because of how we implemented it
- A routine edit we made breaks the page
- Hosting configuration we manage fails
Diagnosis included, repair quoted
We investigate these and explain the cause at no charge. Substantial rebuild work is quoted and approved before it starts.
- Google, a payment processor, or another provider changes an API
- A booking system, email provider, or similar integration changes
- A browser update creates a compatibility issue
- Your domain registrar changes DNS settings
- A third-party service is discontinued
- Your subscription to an outside service expires
- New legal, accessibility, or security requirements arise
Not included
These are quoted separately. Say the word and we will scope them.
- New pages, redesigns, or new functionality
- New integrations
- Copywriting beyond your included edit time
- SEO campaigns or ranking guarantees
- Damage from changes made by others
- Recovery after site access is given to another developer
- Domain renewals and paid third-party software or advertising
Included edit time
Use it for text, images, links, hours, contact details, staff, and services. Unused time does not roll over. Anything larger is quoted before work begins.
Response times
Response times mean acknowledgement and the start of investigation, not guaranteed resolution. Some issues depend on outside platforms or on account access we do not hold.
Monitoring, not a guarantee
We run automated uptime monitoring and investigate outages promptly. We do not sell an uptime guarantee, because the underlying infrastructure is not ours to promise.
Full coverage rules live in our Terms of Service.
Local SEO & growth plans
Once your website is live, these monthly plans strengthen local search visibility, publish useful new content, and improve the path from search visit to customer inquiry. Every plan includes Website Care Plus support.
SEO Starter
- Website Care Plus support included ($149/mo value)
- 1 SEO content deliverable per month
- Keyword, metadata, and internal link optimization
- 1 Google Business Profile post per month
- Search Console and indexing check
- Monthly visibility snapshot
- Review request strategy and templates
Growth
- Everything in SEO Starter
- 2 SEO content deliverables per month
- Google Business Profile review and 2 posts per month
- Existing page optimization
- Competitor and content opportunity review
- Monthly SEO and lead report
- 1 conversion improvement per month
Authority
- Everything in Growth
- 3 SEO content deliverables per month
- Service area and topic expansion strategy
- Google Business Profile management, up to 4 posts per month
- Monthly strategy call
- Detailed SEO and conversion reporting
- Priority content planning and implementation
How SEO plans work
What one content deliverable means
A professionally written and optimized piece: a service page, location page, supporting article, or a substantial update to an existing page. It includes keyword research, title and metadata, internal links, formatting, calls to action, and publication. Extensive original research, custom photography, video, regulated-industry review, and unusually long-form pieces are quoted separately.
How this works with Website Care Plus
Website Care Plus support is included in every SEO plan. The SEO content and Google Business Profile deliverables above replace the standard Website Care Plus content allowance. Your included Website Care Plus edit time stays available for ordinary website changes such as text, images, hours, staff, and contact details.
No ranking guarantees
We follow current search engine guidance and established optimization practice. Rankings, traffic, indexing, and lead volume cannot be guaranteed by us or by anyone else. Be cautious of any agency that promises a specific position.
Deliverables and timing
Monthly deliverables do not roll over, except where a delay was caused by us. Delays caused by missing access, materials, or approvals do not create additional deliverables later. Plans stay month to month, and you can pause or cancel with 30 days' notice.
What you provide
You review and approve factual claims, service details, pricing, and any professional or regulated content before it publishes. Google Business Profile work needs a verified profile and manager access.
Not included
New websites, major redesigns, custom development, paid advertising, link buying, and third-party subscription costs sit outside these plans and are quoted separately.
What affects final pricing
We separate system design and setup from carrier and telecom fees, so your retainer stays low and you only pay for what you use.
Monthly call minutes
For voice agents, cost depends on the carrier talk-minutes used during caller interviews.
SMS & email volume
Texting and email cost is billed based on your actual usage volume.
CRM workflows & triggers
The number of custom automation branches, follow-up chains, and internal notification triggers.
Physical locations
Multi-branch pipeline routing for firms operating across several locations.
Pricing note
Final implementation pricing is set during your audit and depends on your actual call minutes, SMS volume, number of automations, locations, CRM integrations, and ongoing support needs.
Pricing questions
Yes. Every website needs hosting to stay online. You can use a FergusonHQ hosting or care plan, or transfer the site to your own hosting account.
Carrier charges for texts and call minutes are billed separately based on your actual usage. They're typically a small fraction of a cent to a few cents per message or minute, so a modest monthly balance covers a lot of conversations.
Custom builds are a one-time flat project fee based on pages, calculators, and SEO scope. A deposit starts design, and the remaining balance is set by your final scope and due at launch. Core Essentials is a fixed price; the larger tiers start from the price shown and are quoted to scope. Payment plans are available.
No. The monthly growth retainer is month-to-month with no long-term contract. You can pause or cancel any time with 30 days' notice.
Core Essentials ($1,450) is a true flat rate. The Professional ($2,950) and Premium Growth ($4,950) tiers are starting prices; the final quote depends on pages, custom tools, and SEO scope, which we confirm before any work begins.
Yes. Core Essentials can be split into a down payment plus monthly payments, and larger builds have payment plans available after your consultation.
Three parts: an implementation fee, an ongoing platform and support fee, and usage charges for calls, texts, email, and AI. Starting prices are listed on this page. Your exact quote is confirmed after a free systems audit and depends on lead volume, business complexity, integrations, and routing requirements.
Because the system keeps running after launch. The monthly fee covers ongoing access to the CRM, phone number, workflows, dashboards, and mobile app, plus account administration, monitoring, and support. The setup fee pays for building it; the monthly fee keeps it working.
On an active monthly plan we troubleshoot and repair the forms, workflows, routing rules, calendars, pipelines, and integrations we built, at no extra charge, when the cause is our work. Every build also carries a 30 day workmanship warranty from launch. Third-party outages, carrier filtering, expired subscriptions, changed passwords, and platform policy changes are not workmanship failures, though we will help diagnose them.
A care plan keeps your site hosted, secure, and updated. An SEO plan adds ongoing content, Google Business Profile work, and local search growth on top of care. SEO plans include Website Care Plus support, and the SEO content deliverables replace the standard Website Care Plus content allowance rather than stacking on top of it. Your included Website Care Plus edit time stays available for ordinary website changes.
A professionally written and optimized piece: a service page, location page, supporting article, or a substantial update to an existing page. It includes keyword research, title and metadata, internal links, formatting, calls to action, and publication. Extensive original research, custom photography, video, regulated-industry review, and unusually long-form pieces are quoted separately.
No, and nobody honestly can. We follow current search engine guidance and established optimization practice, but rankings, traffic, indexing, and lead volume depend on competitors, search engine changes, and factors outside anyone's control. Treat a guaranteed-ranking promise from any agency as a reason to walk away.
No, except where the delay was ours. If we are waiting on access, materials, or your approval, that does not create extra deliverables in a later month. SEO plans stay month to month and can be paused or cancelled with 30 days' notice.
If the cause is something we control, yes. On an active Website Care or Website Care Plus plan we diagnose and repair faults in the code we wrote, the deployments we made, the hosting we manage, and routine edits we performed, at no extra charge. Problems caused by outside platforms, expired third-party accounts, or changes made by someone else are investigated at no charge and quoted before any substantial repair work starts.
Website Care Plus is acknowledged within one business day and Website Care within two business days. Those times are for acknowledgement and the start of investigation, not guaranteed resolution, because some issues depend on third-party platforms or on account access we do not hold.
Text, images, links, business hours, contact details, staff, services, and similar content changes. Website Care includes up to 30 minutes each month and Website Care Plus up to 60 minutes. Unused time does not roll over. New pages, redesigns, and custom functionality are quoted before work begins.
No, and you should be wary of a small agency that does. We run automated uptime monitoring and investigate outages promptly, but we do not resell an infrastructure uptime guarantee we do not hold ourselves. What we do commit to is monitoring, investigation, and restoring your site to its most recent stable version.
We investigate and explain the cause as part of your plan. If a provider changes an API, discontinues a service, or a browser update breaks compatibility, the diagnosis is included. Substantial rebuild work is quoted and approved by you before it starts, because that is new development rather than a repair.
Not sure which option fits?
Request a free audit and we'll recommend the right build and systems for your business and budget. Based in Winter Haven, Florida, working with clients nationwide.