Privacy Policy

1. Information We Collect

Information you provide

When you submit our audit or contact form, we collect the details you choose to provide, which may include:

• Your name
• Business or company name
• Email address
• Phone number
• Industry and current website
• The message and project goals you share

Information collected automatically

When you visit the website, certain information may be collected automatically, including:

• IP address and approximate location
• Browser type and device type
• Pages viewed and time on page
• Referring website
• Basic cookie and analytics data

Information from third parties

We may receive limited information from the analytics, form, and customer-relationship tools we use to operate the website and respond to inquiries.

2. How We Use Information

We use the information we collect to:

• Respond to your inquiry and prepare a website and lead-system audit
• Follow up with you about our services
• Operate, maintain, and improve the website
• Detect spam, fraud, abuse, and security issues
• Send administrative or service messages related to your request
• Comply with legal obligations and enforce our terms

We do not sell your personal information.

3. How We Disclose Information

Service providers

We share information only with the vendors that help us operate, such as our email provider (for delivering form submissions), our hosting provider, our analytics provider, and our customer-relationship management (CRM) system. These providers process data on our behalf under their own terms and security practices.

Legal and safety reasons

We may disclose information when we believe it is necessary or appropriate to:

• Comply with law, regulation, subpoena, or legal process
• Enforce our Terms of Service
• Protect our rights, property, users, or others
• Investigate fraud, abuse, or security issues

Business transfers

If we sell, merge, reorganize, or transfer all or part of our business or assets, information may be transferred as part of that transaction.

4. Client Project Data

When you become a client, we may process data on your behalf to build and operate your website and lead systems, including customer inquiries captured through your forms, phone, and CRM. That data belongs to you. We process it to deliver the services you have engaged us for, and we do not use your customers' data for our own marketing.

5. Automated Communications

Our lead systems can send automated SMS text messages, AI voice-agent calls, and emails. Any transactional message you receive from us relates to your inquiry, and you can opt out at any time by replying STOP or contacting us.

When we operate these systems for a client, messages are sent to that client's own contacts under the client's agreements and consent, and are subject to the compliance responsibilities described in our Terms of Service.

6. Cookies and Analytics

The website uses only essential cookies and privacy-respecting analytics to keep the site working and understand general usage. We do not use invasive third-party advertising trackers, and this website does not display third-party advertising.

You can usually adjust your browser settings to refuse or delete cookies, though some parts of the website may not function properly if cookies are disabled.

7. Data Retention

We retain information for as long as reasonably necessary to respond to your inquiry, provide our services, maintain records, resolve disputes, enforce agreements, and comply with legal obligations. Retention periods vary based on the type of information and applicable requirements.

8. Data Security

We use reasonable administrative, technical, and organizational measures to protect information from unauthorized access, loss, misuse, or disclosure. However, no website or transmission method can be guaranteed completely secure, and you use the website at your own risk.

9. Children's Privacy

This website is intended for businesses and is not directed to children under 13.

We do not knowingly collect personal information from children under 13. If you believe a child has provided information through the website, contact us at hello@fergusonhq.com so we can review and take appropriate action.

10. Your Choices and Rights

Depending on your location, you may have the right to request access to, correction of, or deletion of the personal information you submitted. To make a request, email hello@fergusonhq.com. We may need to verify your identity before responding, and we may decline requests where permitted or required by law.

11. Third-Party Links

The website may link to third-party websites, including the portfolio sites we have built. We are not responsible for the content, privacy practices, or policies of third-party websites, and you should review their policies before using them.

12. Changes to This Policy

We may update this Privacy Policy from time to time.

When we do, we will revise the "Last updated" date above. Your continued use of the website after changes are posted means you accept the updated policy.

13. Contact Us

For questions about this Privacy Policy or a privacy request, email hello@fergusonhq.com.