Websites built to load fast, rank locally, and ask for the job
Hand-built sites for service businesses, with no theme, no page builder, and no plugin stack to maintain. Structured so local search can read them and so a visitor always knows what to do next.
What you are actually paying for
Most local business sites are a template with the colors changed. These are not. Here is what that difference buys you.
Custom code, not a page builder
Every page is hand-built. No theme, no drag-and-drop builder, no stack of plugins that break when one of them updates. That is why the sites stay fast a year later instead of only on launch day.
Speed treated as a structural decision
Load time is decided by what you build, not by what you install afterward. Images, fonts, and scripts are budgeted during the build, because most local searches happen on a phone on mobile data and a slow page loses the visit before it renders.
Structure local search can actually read
Real service pages and real city pages, each with its own headings, structured data, and internal links, so a search engine can tell exactly what you do and where you do it. One page listing every service in every town does not rank for any of them.
A clear path to the phone call
Click-to-call in the header, forms that work on the first tap, and an obvious next step on every page. A site that ranks but never asks for the job is a brochure.
Pages written to be quoted
Content structured so AI summaries and assistants can lift a direct answer, which increasingly decides who gets mentioned before anyone clicks anything.
Yours when it is finished
After final payment the design, content, and page structure belong to you. Hosting can move to your own account whenever you want. There is no proprietary platform holding your site hostage.
A structured, four-step pipeline
From audit to launch, with clear milestones and no endless back-and-forth.
Local market audit
Search volume & competitor analysis
We analyze high-value local keywords, benchmark your top competitors' load speeds, and map clear conversion opportunities.
Design & brand
High-performance drafts
We draft a custom site engineered to earn local trust, build authority, and load in under a second.
Lead systems integration
Intake flows & AI setup
We connect missed-call text-back, build your CRM automations, and program the AI receptionist to your services.
Launch & testing
Go-live & QA
We launch on fast global hosting, secure your domain, verify booking lines, and hand over reporting.
See how they turn out
A sample of sites built and run on this stack. Every one is live, so you can open it on your phone and time it yourself.
Goldsmith Pools
Luxury Pool Website
A high-end pool company concept built around visual impact, trust, and luxury outdoor living.
RIG Roofing
Roofing Contractor Website
A roofing concept built to earn trust fast, present services clearly, and help homeowners request estimates.
Hickman Homes
Home Builder Website
A residential builder concept presenting homes, services, and brand trust in a clean visual layout.
Build questions
Most flat-rate website builds launch in about four weeks after kickoff, provided content, images, and feedback arrive on schedule. Larger platforms or custom systems can take longer based on scope.
After final payment, you own the completed website design, content, page structure, and project files, excluding third-party tools, licensed assets, and FergusonHQ internal process materials.
Yes. Every website needs hosting to stay online. You can use a FergusonHQ hosting or care plan, or transfer the site to your own hosting account.
We build lean. Whether we hand-code a site or start from a proven, lightweight foundation, we strip out the bloat and unused plugins that slow most sites down, and structure every build around your services, customers, goals, and local market, with a focus on speed, mobile performance, and clear conversion paths.
Yes. Many projects start by replacing a slow or outdated site with a faster custom build. We can review your current site, keep what works, and rebuild what's holding you back. Our lead systems can also connect to a site you already have.
A short discovery review, your logo and brand details, your current site if you have one, service information, preferred photos, and any example sites you like. If you don't have everything ready, we'll help organize the next steps.
Builds start at $1,450
Core Essentials is a flat rate. Larger builds are quoted to scope. A deposit starts design and the remaining balance is set by your final scope and due at launch, with payment plans available. Once you are live, care plans start at $49/month and SEO plans at $299/month.
Every figure, what each plan covers, and what happens when something breaks are all set out on the pricing page.
Ready to replace a slow, bloated site with a lean custom build?
Request a free website and lead-system audit. We'll review your current site and local competitors and show you exactly where the leads are leaking.